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This episode of the Product Launch Mastery Podcast was one I was super excited about.

I have been a follower of these two ladies for quite a while now so to actually have them on my little ol’ podcast was awesome.

Marie Forleo is a dancer, published author and hugely successful entrepreneur who works with women entrepreneurs to get them living rich, happy and hot.

Laura Roeder teaches small businesses how to create their own fame and claim their brand online.

The reason I wanted to speak to these ladies is that they have teamed up to create the Rich, Happy & Hot B-School (non-affiliate link).

I didn’t want to talk to them about the product itself (I have not seen the product though if their past offerings are anything to go by, it has to be fabulous), what I really wanted to talk with them about is their launch marketing!

While still using a strategy and formula that works, they injected their own personalities, enthusiasm and authenticity into their launch sequence.

Which is something that is rarely seen these days.

That is why I wanted to get these ladies on the line. To share with you how vital, but easy it is to use a proven product launch strategy, but make it your own.

Did you see their videos? what were your thoughts on them?

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